Our vision is to work as a team and make a real difference to the lives of the people we support. To help us live up to it, we embrace a set of core values — the foundation of everything we do, and the guiding principles behind every visit.
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Our values define us. They influence who we are, what we believe, the way we live, and the way we treat people. In our workplace, they are guiding principles linked to behaviours that help our team deliver exceptional care and support.
We expect all our staff to share these values and to work with them every day — and our ethics mean we continually review, develop and improve the service we provide.
Each value is tied to real behaviours — the everyday actions that turn a promise into the care you actually receive.
Many of our team are Dignity Champions — signing up to the national Dignity in Care campaign and making the following pledge.
Have zero tolerance for all forms of abuse
Support people with the same respect you would want for yourself or your family
Treat each person as an individual by offering a personalised service
Enable people to maintain the maximum possible independence, choice and control
Listen to and support people to express their needs and wants
Respect people's right to privacy
Ensure people feel able to complain without fear of retribution
Engage with family members and carers as care partners
Assist people to maintain confidence and positive self-esteem
Act to alleviate people's loneliness and isolation
These values run through everything — how we recruit and train our carers, how we plan and review your care, and how we respond when something needs to change. They’re why families across Berkshire and South Oxfordshire have trusted us since 1968.
You can read more about how we put them into practice in our Service User Guide, or talk it through with our team.
Our care is built on three values: Dignity & Respect, Working Together, and being Professional & Transparent. They define who we are, what we believe, and the way we treat the people we support — and every member of our team is expected to share and work to them.
Values aren’t just words on a wall. In our workplace each one is tied to specific behaviours — from taking time to listen, to protecting your confidential information, to being honest when something needs to change. Together they help our team deliver consistent, exceptional care.
A Dignity Champion believes passionately that being treated with dignity is a basic human right, not an optional extra. Many of our carers and office team have signed up to the national Dignity in Care pledge, promising to challenge poor care and to put dignity and respect at the heart of what they do.
Our values are part of how we recruit, train and support our carers. We reflect on our work, seek feedback from clients and families, and hold ourselves to CQC standards — both of our branches are rated Good by the Care Quality Commission.
If our values sound like the kind of care you're looking for, we'd love to hear from you. A short, no-obligation phone call is usually the easiest place to start.
Mon–Fri 7:30am–5pm · Out of hours, leave a message and we’ll call back.